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Fixing Broken Links in WordPress: SEO Best Practices

Read Time: 6 minutes
A woman showcasing a broken link on a WordPress paper.

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Navigating the digital landscape is akin to steering a ship through uncharted waters. Every website owner knows that broken links are like the hidden icebergs of this vast ocean, waiting to hinder the smooth journey of your site’s visitors. Especially if you use WordPress, addressing these issues can significantly enhance your website’s SEO. So, how do you manage broken links in WordPress to ensure optimal website health? Let’s dive in.

The Impact of Broken Links

When users click on a link and land on a non-existent page or get a 404 error, it leads to a negative user experience. Imagine the frustration of thinking you’re about to find the information you need, only to be met with a dead end. Beyond user experience, broken links can also harm your SEO. Search engines, like Google, consider the overall user experience when ranking sites. A site with numerous broken links can be seen as poorly maintained, leading to a potential drop in rankings.

However, fear not! WordPress, being its versatile platform, offers multiple solutions to tackle these unruly broken links.

Identifying Broken Links

1. Manual Check: Although time-consuming, you can manually click on each link on your site to see if they lead to the desired destination. This method is viable for smaller websites but becomes impractical as the number of pages grows.

2. Use Online Tools: Websites like can scan your website and identify any broken links. However, they might have limitations regarding how many pages they can scan for free.

3. WordPress Plugins: Plugins such as ‘Broken Link Checker’ can be installed directly into your WordPress dashboard. Once activated, they’ll monitor links in your posts, pages, comments, and more, alerting you to any issues.

Fixing The Broken Links

Once you’ve identified the culprits, it’s time for some action.

1. Redirect: If a page has moved to a new location, use a 301 redirect. This means visitors and search engines will be directed to the correct page.

2. Update: Sometimes, links become broken because of a small typo or because the linked content has moved. In such cases, simply update the link with the correct URL.

3. Removal: If a link no longer serves a purpose, or the external website it points to has been taken down, it’s best to remove the link entirely.

Strengthening Your SEO with Active Link Management

Remember, it’s not just about fixing what’s broken. Actively managing your links can enhance user experience and boost SEO. This includes:

  • Internal Linking: Linking to your own content can help users discover more of your website and spread link equity, strengthening your SEO.
  • External Linking: Linking to authoritative sites can boost your site’s credibility. For instance, a study by HubSpot found that linking to credible external sources can improve trust and SEO.

The Importance of Ongoing Maintenance

Think of your website as a living entity. Just as a garden requires regular attention to thrive, your website demands continual care to flourish in the vast digital landscape. Broken links are akin to weeds in your garden; if left unattended, they can overwhelm the user experience.

Scheduled Checks: Don’t rest on your laurels even if you’ve recently cleared your website of all broken links. New content additions, external website changes, or even internal restructuring can introduce new broken links. Make it a habit to schedule regular checks.

Educate Content Creators: If you have a team of writers or multiple contributors to your site, ensure they understand the importance of verifying links when they create or update content. This proactive measure can prevent many broken links from cropping up in the first place.

Advantages of a Seamless User Experience

While we’ve touched on the SEO implications of broken links, the user experience is equally, if not more, crucial.

Reduced Bounce Rate: Users are more likely to leave your site if they encounter broken links, increasing your bounce rate. A seamless experience encourages longer site visits and more interaction.

Enhanced Credibility: Nothing screams “unprofessional” like a website riddled with errors. You build trust and authority with your audience by ensuring every link leads where it promises.

Increased Conversions: Every obstacle, including a broken link, can deter a potential customer. By providing a hurdle-free experience, you’re laying the foundation for increased conversions, be it sign-ups, sales, or any other action you desire from your visitors.

The Relationship Between Broken Links and Site Speed

While it may initially seem unrelated, broken links can indirectly affect your website’s speed. If you have broken images or scripts, they can increase load times, further damaging the user experience and SEO. Regularly monitoring these can ensure your site remains swift and efficient.

WordPress Specific Tips

WordPress is an excellent platform, but it comes with its own set of challenges.

Stay Updated: WordPress often releases updates that fix known issues, including link-related ones. Ensure you’re always using the latest version of WordPress and all plugins.

Quality Over Quantity: Installing every plugin that catches your eye is tempting. However, not all plugins are well-coded. Only use reputable plugins; remember, each additional plugin can potentially introduce new broken links or conflicts.

Backup Before Changes: Always back up your site before making significant changes. This provides a safety net in case something goes awry.


The little details often make a monumental difference in the vast digital realm. Broken links, though seemingly minor, can significantly impact your site’s SEO and the overall user experience. By understanding their implications and actively managing them, especially in a robust platform like WordPress, you not only enhance your site’s health but also take a massive stride in providing value to your visitors. In this age where digital real estate is prime, ensure your plot is well-tended, welcoming, and free of obstacles.

Frequently Asked Questions (FAQs)

  1. How often should I check for broken links?

    For a dynamic website with regular updates, checking at least once a month is advisable. For more static sites, a quarterly review should suffice.

  2. Can broken links affect my site’s ranking?

    Yes, they can. Search engines view broken links as indicators of a poorly maintained site, which can negatively impact your ranking.

  3. Are there any other plugins you recommend for managing links in WordPress?

    Apart from ‘Broken Link Checker’, plugins like ‘Redirection’ and ‘Link Whisper’ can be helpful to for link management.

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