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How to Display AdSense Ads Between Blog Posts Paragraphs in WordPress

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If you’re a WordPress blogger or site owner looking to monetize your website, Google AdSense is one of the most popular and effective ways to generate income. By strategically placing ads on your site, you can earn revenue each time a visitor clicks on an ad. One of the best ways to increase your AdSense earnings is by displaying ads between your WordPress blog posts paragraphs.

In this guide, we’ll walk you through a step-by-step process to display AdSense ads between blog posts paragraphs on your WordPress site. Implementing this method can potentially increase ad visibility, improve user experience, and boost your earnings.

Getting Started

Before diving into the steps, make sure you have a Google AdSense account and have already added your site to the account. If you haven’t, sign up for a Google AdSense account and follow the instructions to set up your site.

Step 1: Install a Code Snippet Plugin

To insert ads between paragraphs, we recommend using a code snippet plugin. This will allow you to add custom code to your WordPress site without editing theme files directly. Several code snippet plugins are available, but for this guide, we’ll use the Insert PHP Code Snippet plugin.

  1. Log in to your WordPress admin dashboard.
  2. Navigate to Plugins > Add New.
  3. Type “Code Snippets” in the search bar and press Enter.
  4. Locate the Insert Code Snippets plugin by Code Snippets Pro and click Install Now.
  5. Once installed, click Activate to enable the plugin.

Step 2: Create a New Snippet

Now that you have the Insert PHP Code Snippet plugin activated, it’s time to create a new snippet that will display AdSense ads between blog posts paragraphs.

  1. In your WordPress dashboard, navigate to Code Snippets > Add New PHP Code Snippet.
  2. Provide a name for your snippet, like “Display AdSense Ads Between Paragraphs.”
  3. Copy the following code and paste it into the PHP Code section:
function display_ad_after_third_paragraph( $content ) {
    if ( is_single() ) {
        $paragraphs = explode( "</p>", $content );
        $paragraph_count = count( $paragraphs );

        if ( $paragraph_count > 3 ) {
            $ad_code = ' Your-Code-HERE ';
            $paragraphs[3] .= $ad_code;
            $content = implode( "</p>", $paragraphs );

    return $content;
add_filter( 'the_content', 'display_ad_after_third_paragraph' );
  1. Replace Your-Code-HERE with your AdSense ad code. To obtain your ad code, log in to your AdSense account, create a new ad unit, and copy the code provided by Google.
  2. Click Save to save your snippet and activate it on the front end only.

That’s it! Your AdSense ads should now be displayed between blog posts paragraphs on your WordPress site. You can adjust the placement of the ads by modifying the code and changing the paragraph number. For example, if you want the ad to appear after the fifth paragraph, change $paragraphs[3] to $paragraphs[5].


Displaying AdSense ads between blog posts paragraphs in WordPress can significantly increase your ad revenue by improving ad visibility and engagement. You can easily implement this strategy on your WordPress site by following the steps outlined in this guide and using the provided code snippet. Remember to consider user experience and adhere to Google’s AdSense Program policies to ensure your site remains SEO optimized and compliant.

Frequently Asked Questions (FAQs)

  1. Why aren’t my ads showing up between paragraphs?

    If your ads aren’t displaying, check that you’ve correctly inserted your AdSense ad code in the snippet. Ensure that you have replaced Your-Code-HERE it with your actual AdSense code. Also, confirm that your snippet is activated in the plugin settings.

    If the issue persists, it could be due to AdSense policies or restrictions. Ensure your site complies with Google’s AdSense Program policies and that your ad units are set up correctly in your AdSense account. New ad units may take some time to become active and display ads.

  2. Can I display ads after more than one paragraph?

    Yes, you can display ads after multiple paragraphs by modifying the code. To do this, add additional lines of code that include the desired paragraph number and ad code. For example, if you want to display ads after the third and fifth paragraphs, modify the code like this:

    $paragraphs[3] .= $ad_code;
    $paragraphs[5] .= $ad_code;

  3. How can I control the frequency of ads between paragraphs?

    You can control the frequency of ads by adjusting the paragraph number in the code. For instance, if you want ads to appear after every two paragraphs, you can modify the code like this:

    for ($i = 2; $i < $paragraph_count; $i += 2) {
    $paragraphs[$i] .= $ad_code;

    This will insert an ad after every two paragraphs. Adjust the value of $i and the increment value (currently 2) to customize the frequency.

  4. Will this method work with other ad networks?

    Yes, this method can work with other ad networks if they provide an ad code similar to Google AdSense. Replace the AdSense ad code in the snippet with the code from your preferred ad network.

  5. How can I ensure my site remains SEO optimized with ads between paragraphs?

    If done correctly, displaying ads between paragraphs shouldn’t negatively affect your site’s SEO. To maintain SEO optimization, avoid placing too many ads on a single page, which can affect user experience and potentially harm your search rankings. Ensure the ads are relevant to your content and do not disrupt the user experience.

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